MEBO Group and the NBA Sacramento Kings signed a new round of strategic cooperation agreements in Los Angeles on February 13, 2026. The signing was co-represented by MEBO Group Chairman Kevin Xu and Kings' President of Basketball Operations John Rinehart, with MEBO’s Board Member Li Li and NBA Hall of Famer/Vlade Divac, Kings’ legendary star, as witnesses.

Coinciding with the Kings’ Chinese New Year reception, the ceremony was filled with festive atmosphere. Building on their shared values of perseverance, health, resilience and philanthropy since 2018, the two parties will deepen collaboration in brand building, public welfare, youth basketball and cultural exchange.

Over the past eight years, they have supported burn and hearing-impaired children, aided firefighters, and fostered young athletes. The new partnership aims to integrate resources, promote China-US sports and health exchanges, and create greater social impact, extending their journey beyond business to joint social responsibility.

 

---

 

About MEBO

Founded in 1987 by Professor Rongxiang Xu, a distinguished Chinese life scientist, MEBO Group is a multinational headquartered in both China and the USA. It integrates research, development, and sales across the pharmaceuticals, medical devices, health foods, and cosmetics sectors.

At its core, MEBO focuses on regenerative life sciences, innovating with over 100 patents and more than ten joint research bases to enhance and enable the body's own regenerative abilities.

As a leader in regenerative life science, MEBO's extensive research facilities and products impact over 100 countries globally, pioneering new frontiers in the regenerative life world.