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April 10, 2024

A Mile in My Shoes: MEBO and ABA Collaborate on Empathy-Driven Initiative

Chicago, IL -- On April 10, 2024, Kevin Xu, Chairman of MEBO International and President of the International Society for Regenerative Medicine and Wound Repair, attended the American Burn Association's Empathy Museum opening in Chicago.

At the 2024 ABA Annual Meeting, the American Burn Association, alongside the Phoenix Society for Burn Survivors and the Empathy Museum, unveiled their latest exhibition, "A Mile in My Shoes: Compassion for Burn Survivors and Care Givers." This interactive display, which premiered on Tuesday, April 9, offers a profound insight into the lives of those affected by burn injuries through the art of storytelling.

The opening ceremony saw ABA President Robert Cartotto laud MEBO for its pivotal support, crucial to the event's success. Post-ceremony, Kevin Xu immersed himself in the "A Mile in My Shoes" exhibit. This key feature offers a profound experience, allowing visitors to step into the lives of burn survivors, fostering deep empathy and understanding through firsthand experiences.

The museum's mission aligns seamlessly with the ABA’s and MEBO's shared ethos of empathy, central to their approach to patient care. Kevin Xu 's participation underscored the significance of genuine understanding and empathy towards those recovering from burns.


Some context:

New Burn Survivor Exhibit at ABA Annual Meeting


A Mile in My Shoes Exhibit




About MEBO

Founded in 1987 by Professor Rongxiang Xu, a distinguished Chinese life scientist, Mebo Group is a multinational headquartered in both China and the USA. It integrates research, development, and sales across the pharmaceuticals, medical devices, health foods, and cosmetics sectors.

At its core, Mebo focuses on regenerative life sciences, innovating with over 100 patents and more than ten joint research bases to enhance and enable the body's own regenerative abilities.

As a leader in regenerative life science, Mebo's extensive research facilities and products impact over 100 countries globally, pioneering new frontiers in the regenerative life world.


About ABA

The American Burn Association (ABA), established in 1967 in Illinois, USA, dedicates itself to enhancing the quality of life for burn victims.It actively supports and promotes advancements in medical treatment, care, education, rehabilitation, and prevention in the field of burn injuries.

Since 2016, Mebo International has been a significant collaborator, participating in annual ABA conferences and establishing a deep strategic partnership with the ABA. The ABA plays a key role in implementing Mebo International's proposal under the Clinton Global Initiative, "The Europe Repair Project: Empowering the Construction of a Regenerative Medicine Network in Europe." During the 2023 APEC conference, former ABA President Tina Palmieri and current President Robert Cartotto participated in the APEC 2023 Briefing on Burns, initiated by Kevin Xu, Co-Chair of the APEC 2023 Host Committee. This collaboration focused on burn issues, aiming to address global burn challenges and expand knowledge sharing and cooperation.